Wrap-up of Where 2.0, 19-21 April 2011
After Tuesday's workshops, Where 2.0 really kicked off of Wednesday. Two things immediately became apparent. Firstly: some of these young entrepreneurs are revered as rock stars. The only thing missing in the opening interview with Foursquare's CEO Dennis Crowley were the screaming teenagers.
Secondly, every self-respecting LBS product company uses the conference for a product launch. Thus we saw exciting new products & capabilities from established players like Microsoft, Nokia, ESRI and Google, and about a million start-ups.
And of course, this was the conference where the iPhone tracking 'scandal' was revealed. If you've been living under a pebble: unbeknown to most of us, iPhones and iPads track and store your location, unencrypted. It’s very easy for others (employers, suspicious partners) to read this.