All this was a perfect lead-in for Bushfire Connect. As the slides show (see below), I was able to segue in with a quote from an earlier speaker Craig Lapsley, Victorian Fire Services Commissioner, who said that "there is a need for change", and "...empower communities with Timely, Relevant and Tailored information".
Bushfire Connect does exactly that: collecting and sharing timely and relevant information, and delivering tailored alerts to the community.
It was very encouraging to find fertile ground among the audience consisting largely of hard-core Emergency Managers. Positive experiences, questions and suggestions from the room. Would we have seen the same response 12 months ago?
Who knows. One thing is for sure, with every disaster, from Queensland to Christchurch and Japan, the role of Social media is increasing and becoming more and more sophisticated.
Bushfire Connect - Trust, Transparency & Timeliness